معرفی
Jean-Pierre Dubé is the James M. Kilts Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business. He serves as director of the Kilts Center for Marketing at Booth, is a Research Associate at the National Bureau of Economic Research, an elected fellow for the Informs Society for Marketing Science, and a faculty fellow at the Marketing Science Institute. He has been working as a research consultant with Amazon since 2018 and previously consulted for Yahoo! from 2008-2010.
- B.Sc. in quantitative methods in economics from the University of Toronto (1995)
- M.A. in economics from Northwestern University (1996)
- Ph.D. in economics from Northwestern University (2000)
Dubé's research focuses on the intersection of industrial organization and quantitative marketing. His empirical studies examine consumer preferences for branded goods, price discrimination, advertising, food deserts and nutrition policy, and the role of misinformation in consumer demand. His work frequently employs advanced econometric methods to analyze consumer behavior across various markets, including packaged goods, digital platforms, and media consumption. Many of his recent projects involve collaborations with companies in the US and China, reflecting the applied nature of his work.
Dubé's publications span leading journals in economics and marketing, with recent work focusing on personalized pricing, media effects on consumer behavior during the pandemic, craft brand preferences among millennials, and nutritional inequality. His research demonstrates strong methodological rigor while addressing practical business and policy questions, often challenging conventional wisdom as seen in his work on food deserts which found neighborhood environments contribute minimally to nutritional inequality.
- 2023 Hillel J. Einhorn Excellence in Teaching Award
- Chicago Booth Class of 2016 Phoenix Award for service to extracurricular activities
- 2008 Paul E. Green Award for Best paper in the Journal of Marketing Research
- 2005 Faculty Teaching Excellence Award for Evening MBA and Weekend MBA Programs
- Elected fellow for the Informs Society for Marketing Science
- Multiple MSI Research Grants
- Kauffman grant
- Yahoo! Faculty Research Grant
Professor Dubé serves as Department Editor at Management Science and has previously served as an area/associate editor for several leading journals including The Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics. His industry collaborations, particularly with Amazon and previously Yahoo!, have enabled him to conduct large-scale field experiments that inform both academic theory and business practice. Dubé joined the Chicago Booth faculty in 2000 and continues to be actively engaged in research, teaching, and professional service, influencing both academic scholarship and industry practice.
