Jean Brechman

Jean Brechman is an Associate Professor of Marketing in the School of Business at The College of New Jersey. Her work bridges marketing communication and behavioral science, focusing on how messages influence decision-making in health contexts and advertising.

• Education: PhD in Communication (2012), MA in Communication (2007), and BS in Management (2005) from University of Pennsylvania and The College of New Jersey.

Dr. Brechman’s research explores narrative transportation—how stories in entertainment media and ads shape attitudes and behaviors. Using survey and experimental methods, she analyzes message effects, information processing, and behavior change. Key contributions include studies on mobile advertising, influencer marketing, and health communication trends.

Her 2024–2015 publications span disciplines like Digital Advertising, Media Psychology, and Consumer Behavior, covering topics such as ad size, midroll ads, and narrative-driven campaigns. Notable journals include Journal of Communication, Science Communication, and Frontiers in Communication.

Scientific Awards:

• Recipient of the Support of Scholarly Activities (SOSA) Award from The College of New Jersey (2023).

Dr. Brechman has served on committees like the Curriculum Committee and Sabbaticals Council, and as a Faculty Advisor for Beta Gamma Sigma. She teaches courses like MKT 201: Marketing Principles and MKT 380: Advertising.