Jason Weismueller

Jason Weismueller is a Lecturer in the Department of Marketing at the UWA Business School, The University of Western Australia. His research focuses on the negative consequences of social media, including misinformation spread, political polarization, and the effectiveness of influencer marketing in enhancing brand engagement. He holds a Master of Science in Marketing from Brunel University London (2017–2018) and is completing his PhD in Marketing at UWA (2019–present).

His research expertise spans Marketing, Social Media, Information Systems, and Consumer Behavior. Key themes include understanding how social media platforms amplify misinformation, the psychological drivers of political content sharing, and leveraging influencer marketing strategies for consumer engagement.

He has contributed to peer-reviewed journals such as Information Systems Journal, Computers in Human Behavior, and Australasian Marketing Journal. His work has also been featured in media outlets like The Conversation and has garnered significant attention, including policy citations and social media shares.

Weismueller is co-Principal Investigator on the Truth on Social grant (2025–2025), focusing on interventions to combat misinformation. His research aligns with UN Sustainable Development Goals related to education and information access.