معرفی
Jason Lin is a Lecturer in the Department of Marketing at Boston University's Questrom School of Business, where he is also completing his doctoral studies. His academic work bridges theory and practice, with a strong focus on ethical dimensions of consumer behavior and branding strategies.
Research Interests: Jason's research explores critical issues in modern marketing, including branding, fairness and ethics in marketing, consumer morality, influencer marketing, and consumer transgressions against brands—such as online fraud and piracy. His work investigates how consumers morally evaluate brands and cultural representations in commercial contexts.
His recent publications and conference presentations, including at the Association for Consumer Research, Society for Consumer Psychology, and American Marketing Association, reflect a strong trajectory in understanding the sociomoral foundations of consumer behavior. His in-press article in the Journal of Consumer Research examines cultural appropriation as perceived by consumers, signaling deep engagement with contemporary cultural and ethical debates in marketing.
Scientific Awards:
- No awards listed in the provided text.
Advising and Grants: There is no mention of advised students or grant funding in the available information. As a doctoral candidate and lecturer, he is likely involved in research collaboration and teaching, but specific advising or funded projects are not detailed.
Labs and Research Teams: No specific laboratory or research team affiliation is mentioned in the text.
