معرفی
Janis Witte serves as a Research Associate at the Chair of Business Administration, specializing in Marketing, within the Faculty of Business Administration and Economics at Heinrich Heine University Düsseldorf. Employed since December 2020, he contributes to the faculty's reputation for diverse specializations and innovative teaching that blends traditional lectures with digital elements and practical tutorials.
Education:
- Dual Bachelor of Business Administration with Marketing focus (2015-2018) at Hochschule Osnabrück, featuring integrated vocational training in trade marketing at a consumer goods company.
- Master of Technology-oriented Management (2018-2020) at Technische Universität Braunschweig, specializing in Marketing, Service Management, and Law, with concurrent roles as student assistant at a service management chair and working student at Volkswagen Financial Services AG.
His research centers on ethical challenges in digital environments, particularly analyzing dark patterns and user manipulation techniques in online interfaces. Current projects investigate how deceptive design practices influence consumer behavior, measure perceived manipulation, and explore trust dynamics in human-AI systems. This work bridges marketing theory with practical implications for digital ethics and regulatory compliance.
Publication trends from 2022-2024 reveal escalating focus on dark patterns' societal impact, evolving from foundational definitions to empirical consequence analysis and human oversight in algorithmic systems. His interdisciplinary output spans marketing, information systems, and consumer psychology venues, demonstrating methodological rigor in measuring manipulation effects while addressing urgent digital marketplace concerns.
As part of Prof. Peter Kenning's research team, Witte leverages Düsseldorf's strategic location near major corporations and cultural institutions. The faculty's extensive doctoral community fosters cross-disciplinary collaboration, enriching his work on digital consumer behavior through connections with economics, computer science, and business ethics scholars.
