Janine Williams

Dr. Janine Williams is a Senior Lecturer in the School of Marketing and International Business at Victoria University of Wellington, where she has established herself as a leading researcher in children's consumer behavior and social marketing. With a unique interdisciplinary background bridging chemistry and marketing, she brings distinctive analytical perspectives to her academic work.

Her educational background includes:

• BSc(Hons) and MSc in Chemistry from the University of Otago
• Graduate Diploma in Commerce from Victoria University of Wellington
• PhD in Marketing from Victoria University of Wellington

Dr. Williams' research program focuses on three interconnected domains: children's consumer behavior (particularly value perception development), sustainability marketing, and social marketing interventions. Her work on children's vulnerability in digital environments has informed policy discussions, while her innovative research on marketing system failures has advanced theoretical frameworks in macromarketing. She has developed specialized methodologies for assessing children's value perception that account for developmental differences.

Her recent publication trajectory demonstrates increasing engagement with legal frameworks, particularly examining how trade mark law intersects with gender identity and sustainability claims. This interdisciplinary approach connects marketing theory with intellectual property law and social justice concerns, reflecting her commitment to addressing contemporary marketing challenges through multiple disciplinary lenses.

Dr. Williams maintains an active role in academic supervision and teaching:

• Currently supervising doctoral research in marketing
• Successfully supervised Paul Harrison's doctoral work on offensive online marketing communications
• Completed supervision of Courtney Butcher's master's research on mindful consumption
• Teaches across the marketing curriculum including Consumer Behaviour (MARK202), Strategic Marketing Management (MARK303), and Principles of Marketing (MARK101)