معرفی
Janelle Applequist is a tenured Associate Professor of Advertising and Public Relations at the University of South Florida's Zimmerman School of Advertising & Mass Communications. She holds leadership roles as Director of Internships, Concentration Head for Integrated Public Relations and Advertising, and Associate Director of the Center for Sustainable Democracy in the College of Arts and Sciences. Her research bridges advertising and patient-centered health communication, with a focus on pharmaceutical advertising, clinical trial recruitment, and health policy.
- Ph.D. in Mass Communications (Penn State University)
- M.A. in Media Studies (Penn State University)
- B.A. in Journalism (Penn State University), minor in Psychology
Dr. Applequist is a transdisciplinary researcher specializing in mixed-methods approaches, particularly qualitative methodologies. Her primary work investigates pharmaceutical advertising's impact on patient cognition and the concept of 'pharmaceutical fetishism' in media discourse. Secondary research explores health communication intersections with physician engagement, policy adoption, and rare disease recruitment strategies. She has secured over $62 million in research funding, including NIH grants.
Recent publications analyze maternal health disparities, FDA policy engagement, and media framing of public health crises. Articles span topics like clinical trial implementation, social media advocacy, and health equity in Medicaid reimbursement.
- Outstanding Book Award, NCA Communication and Sport Division
- Bill Eadie Distinguished Award (2023), NCA Applied Communication Division
- Kopenhaver Center Fellowship
- American Academy of Advertising Fellowship
As an Academic Consultant to the FDA's Patient Engagement Advisory Committee since 2019, she advises on clinical trial design and patient communication. She has led message design for six international rare disease trials and is a co-investigator on the $45.732 million NIH-funded PACT study for Alzheimer's prevention. Her work appears in journals like Annals of Family Medicine and Journal of Health Communication.
