معرفی
Jane Jiaqian Wang serves as an Assistant Professor of Marketing at National University of Singapore's Business School. Her academic journey spans prestigious institutions including Northwestern University, University of Chicago, and Peking University.
Her educational background includes:
- PhD and M.S. in Marketing from Northwestern University Kellogg School of Management (2024)
- M.A. in Social Sciences (Psychology) from University of Chicago (2019)
- B.M. in Marketing and B.A. in Theory and History of Arts from Peking University (2018)
Dr. Wang's research explores the psychology of self-identity, physical appearance, and morality within consumer behavior, healthcare, and diversity initiatives. Her work investigates how self-concept clarity affects consumers' interest in cosmetic procedures and moral decision-making, strategies to promote health behaviors like vaccine uptake, and how fashion brands' body-inclusive initiatives influence marketing effectiveness. Her publications demonstrate a strong focus on practical applications of psychological principles in marketing contexts.
Analysis of her recent publications reveals a consistent research trajectory examining identity constructs and their behavioral manifestations, with increasing attention to diversity, equity, and inclusion initiatives in marketing communications. Her work bridges consumer psychology with practical marketing applications, particularly in fashion and healthcare domains.
Her scholarly contributions have appeared in leading journals including Journal of Marketing Research and Journal of Experimental Psychology: General, reflecting the interdisciplinary nature of her research spanning marketing, psychology, and public health.
Dr. Wang's professional activities include advising on diversity initiatives in fashion marketing and health behavior interventions, with her research having practical implications for brands seeking to implement effective diversity strategies and public health campaigns.
Her laboratory work involves experimental methods examining consumer responses to various marketing stimuli, particularly focused on identity-related factors and their impact on consumer decision-making processes across different product categories and contexts.
