Jan Mikołajczyk

Jan Mikołajczyk is a Professor at the Department of Commerce and Marketing, University of Economics in Poznan. His roles include Rektor's Delegate for Open Classes, Director of the 'Marketing in Practice' Postgraduate Studies Program, and Member of the UEP Electors' College. He is actively involved in professional organizations, serving as a member of the Polish Economic Society and the Foundation Council.

His research focuses on marketing management, retail trade dynamics, and sales strategies. Key areas of inquiry include neuromarketing applications in e-commerce, promotional effectiveness in niche markets, and the role of non-commercial services in enhancing shopping center appeal. His work also explores culinary tourism development and strategic distribution channel optimization.

Recent publications analyze Zalando SE's consumer behavior patterns, martial arts school promotional strategies, and Lech Poznan's social media marketing. Earlier studies examined retail innovation in petrol stations and critical factors influencing shopping center attractiveness among student populations.

While no scientific awards are listed, his contributions to marketing education are notable through his leadership in postgraduate programs and his involvement in shaping academic standards for management-related theses.