Paweł Dobski

Prof. Paweł Dobski is a Professor in the Department of Commerce and Marketing at the University of Economics in Poznan. His research focuses on marketing strategies, quality management systems in healthcare and retail sectors, customer relationship management, and service quality evaluation. He holds office in key university committees including the Electoral College (Kolegium Elektorów UEP) and Library Council (Rada Biblioteczna). His email is Pawel.Dobski@ue.poznan.pl and he is located in Building A-wing, Room 326.

Research Interests:

• Evolution of marketing approaches from transactional to relational models
• Quality management in healthcare institutions and retail operations
• Cross-border supply chain quality control
• Customer-centric service design and measurement
• Ethical aspects of religious product marketing

Recent Publications Trends: His 2024 works emphasize modern marketing paradigms and healthcare cybersecurity, continuing his long-term focus on service quality since the early 2000s. Empirical studies dominate his methodology, with frequent analysis of consumer behavior and organizational implementation challenges.

Advising & Grants: While no specific students/grants are listed, his extensive publication record indicates active involvement in doctoral supervision and likely participation in research grants related to his core themes.

Labs/Teams: Engaged in university-based research teams focused on retail and healthcare management innovation through quality systems optimization.