معرفی
Jameson L. Hayes is a Professor at the University of Alabama, leading research in computational advertising, social media analysis, and corporate social responsibility. He directs the Public Opinion Lab and contributes to the Global Water Security Center (GWSC), focusing on computational social science applications to study conflict prediction (e.g., Nigerian farmer-herder dynamics) and water security. His work bridges advertising theory with emerging technologies, emphasizing data-driven methodologies for non-specialist researchers. Hayes collaborates with industry partners like Sprinklr to advance social media listening strategies and has pioneered frameworks such as the Modified News Micropayment Model for digital content monetization.
Research interests include viral advertising mechanisms, influencer marketing effectiveness, and cross-cultural social media engagement. He secured a $2.4M DoD Minerva grant (2024) to study water conflict through social media analytics. Education and career progression details are not explicitly stated in available texts, but his roles indicate advanced academic standing. Awards and formal honors remain unspecified.
Advising and grants: Lead PI on Minerva grant ($2.4M), co-developed micropayment models, and advises on computational methods for public relations. Labs include the Public Opinion Lab and GWSC's research initiatives. Future work centers on expanding computational tools for social science research and sustainable advertising strategies.
