معرفی
Jaeung Sim is an Assistant Professor at the University of Connecticut's School of Business, Department of Operations and Information Management. His research focuses on understanding consumer interactions with information technology, digital platforms, and energy systems, with emphasis on sustainable operations and policy implications. He holds a Ph.D. in Management Engineering from KAIST and a B.S. in Industrial & Management Engineering (Summa Cum Laude) from POSTECH. Prior to academia, he served in the Republic of Korea Army as a sergeant and published data analytics work on music streaming trends.
Research interests include:
- Online platform governance and consumer behavior
- Digital marketing strategies
- Energy economics and policy analysis
- Econometric field experiments
- Data-driven decision-making in operations
Recent work explores topics like AI ethics in knowledge sharing, autocomplete impact on search behavior, smart metering effectiveness, and racial disparities in energy burdens. His music analytics research examines pandemic effects on streaming consumption and live-streaming economies.
Teaching includes courses on data mining/business intelligence (OPIM 5671) and Python-based data science (OPIM 5512). Active in UConn's Stamford campus, he contributes to initiatives like decentralized AI education programs.
