Jaejin Lee

Jaejin Lee is a Professor at the College of Communication & Information, Florida State University, holding a permanent academic position with an active role in research and teaching. Their work focuses on consumer behavior, branding, and strategic marketing communications, with applications in social marketing and health communication.

• Education: BA (2003) in Child and Family Studies, Business Administration, & English Language and Literature from Kyungpook National University; MA (2009) in Advertising; PhD (2013) in Mass Communications, both from University of Florida.
• Email: Jaejin.Lee@cci.fsu.edu
• Office Location: UCC 3119

Research interests emphasize interdisciplinary approaches bridging marketing, media studies, and health communication, with applications in cause-related campaigns and social marketing strategies. Teaching areas include media consumer behavior, creative strategy, and foundational integrated marketing communication (IMC).