معرفی
Jaebeom Suh is a Professor and Zane Burke-Bob Campbell Faculty Fellow in the Department of Marketing at Kansas State University's College of Business, actively contributing to academic and research initiatives.
His educational qualifications include:
- Ph.D. in Marketing, University of Alabama (2001)
- M.S. in Marketing Research, University of Wisconsin-Madison (1994)
- MBA in Marketing, Yonsei University (1989)
- BA in Business Administration, Yonsei University (1987)
Dr. Suh's research spans Consumer Protection, Customer Satisfaction and Loyalty, Internet of things applications, Financial service products, and Brand Equity. His work appears in leading journals including Journal of Business Research and Journal of Advertising, demonstrating significant contributions to marketing science and service industry studies.
He holds the Zane Burke-Bob Campbell Faculty Fellowship for academic excellence.
Details regarding student advising and research grants are not specified in available documentation.
Dr. Suh teaches Marketing Analytics, International Marketing, Integrated Marketing Communication, and Marketing Research courses.
