معرفی
Dr. Jackie Cameron is a Lecturer and Deputy Programme Leader of the BA (Hons) Marketing with Digital Media at Edinburgh Napier University's Business School. With a PhD from the University of Stirling and industry experience in digital media/marketing across China, Europe, and Africa, she integrates academic expertise with practical insights. Her work focuses on digital marketing strategy, content marketing, and AI-era pedagogy.
- Education: PhD (Stirling), MA (Nottingham), BJRN (Rhodes), FHEA
Her research explores human behavior in digital ecosystems, AI-driven content creation tools, and pedagogical innovations in assessment policies. Google Scholar publications highlight equity in deadline extensions, conscientious branding, and digital transformation.
Recent lectures and workshops (e.g., BINUS Business School 2024) address AI integration in education. She contributes to conferences like the Global Brand Conference and serves as external examiner for MA/MSc programs at LIBF, Bournemouth, and Salford Universities.
Active in scholarship of learning and teaching, she supervises research students across levels and locations (UK, Vietnam), convenes postgraduate modules, and develops research tools for media practitioners.