Jackie Andrade

Professor Jackie Andrade is based in the School of Psychology at the University of Plymouth. As an original creator of Functional Imagery Training (FIT), she combines cognitive psychology with behavioral intervention strategies to address addiction, health behavior change, and anxiety management. Her work bridges clinical psychology, cognitive science, and digital health applications.

• Education:
  • PhD in Psychology (Spatial Memory), University of Manchester (1990)
  • BA (Hons) Psychology, University of Cambridge (1987)
• Research Interests:
  • Human motivation and craving mechanisms
  • Applications of mental imagery in health interventions
  • Behavioral change techniques for weight loss and addiction
  • Digital health engagement metrics
  • Psychological aspects of anaesthesia and pain management
  • Environmental behavior and sustainability psychology
• Article Trends:
  • 2014-2025 publications focus on FIT applications for weight loss, addiction, and anxiety
  • Key topics include behavioral change techniques, digital health engagement, and multisensory craving reduction
  • Recent work (2024) examines pro-environmental behavior and digital intervention measurement
• Scientific Recognition:
  • Elected Fellow of Academy of Social Sciences
  • Senior Fellow of Higher Education Academy
  • Research leader in anaesthesia experience and cognitive distraction methods
• PhD Supervision:
  • Over 15 supervised theses including FIT adaptations, birth trauma, and behavioral interventions
  • Topics span weight loss, addiction, anxiety, and digital health applications