معرفی
Prof. JL Moraga Gonzalez is a Full Professor in the School of Business and Economics at Vrije Universiteit Amsterdam. He holds a position as an Economics Research Fellow at Tinbergen Institute. His research focuses on industrial organization, consumer behavior, energy economics, and competition policy. He has been actively involved in academic activities, including keynote lectures and editorial work, particularly in areas such as consumer search models, R&D strategies, and energy market regulation. His work bridges economic theory with practical applications in markets for differentiated products, renewable energy systems, and merger analysis.
Key research themes include the impact of consumer search behavior on market outcomes, strategic interactions between firms and entrants, and regulatory frameworks for emerging energy technologies. He has contributed to understanding innovation dynamics in mergers and acquisitions, particularly how startups and incumbents navigate technological pathways. His recent projects address hydrogen market potential, renewable gas economics, and the electrification of transportation and heating systems in the Netherlands.
Prof. Moraga Gonzalez has supervised four PhD theses, focusing on topics such as search costs, platform intermediation, and energy policy. His research frequently employs empirical and theoretical methods to analyze market structures, strategic pricing, and policy implications for sustainability and competition.
