J.M.A. Hornikx

Professor Jos Hornikx is a leading expert in argumentation and persuasion at Radboud University Nijmegen, specializing in the impact of foreign languages and culture in communication. Affiliated with the Department of Language and Communication, his work bridges linguistics, marketing, and cognitive science.

• Department Chair, Language and Communication
• Editor-in-Chief, Tijdschrift voor Taalbeheersing (2018–present)
• Editorial Board Member, Argumentation (2023–present)

His research focuses on:

• Argumentation quality in multilingual contexts
• Cultural influences on persuasive strategies
• Theoretical integration of linguistic and business frameworks
• Bayesian models for persuasion analysis

Recent publications analyze foreign language effects in global advertising, evidence combination in discourse, and normative argumentation criteria. His work has been cited 24 times based on the H-index.

As an educator, he supervises bachelor's and master's theses while teaching courses on argumentation, rhetoric, and cultural persuasion.