J. Alexander Smith

J. Alexander Smith, Ph.D., is a Professor of Marketing at Oklahoma City University's College of Business, Department of Marketing & Management. He holds a Ph.D. in Marketing and International Business from Saint Louis University, along with an MBA and BBA from Wayne State University.

His research focuses on strategic marketing decisions, consumer segmentation, multicultural analysis, and the impact of technology on business and education. He is actively involved with professional organizations such as the American Marketing Association and the Academy of International Business, and has served as president of the Association for Business Simulation and Experiential Learning (ABSEL). Dr. Smith consults on small business development and contributes to media outlets like the Edmond Sun and Tulsa World.

His publications span academic journals including the Journal of Advertising and Simulation and Gaming, with a focus on topics like experiential learning, media planning, and consumer behavior. He has pioneered initiatives like the ABSEL classicos project, exploring innovative educational simulations and business strategy frameworks.

Dr. Smith's work bridges academic research and practical application, emphasizing ethical marketing practices and adaptive strategies in evolving global markets. His contributions to business education through ABSEL initiatives highlight a commitment to advancing pedagogical innovation.