Ivelise Fortim

Dr. Ivelise Fortim is a Professor at the Faculty of Human and Health Sciences at Pontifical Catholic University of São Paulo (PUC-SP) and holds a Senior Visiting Senior Fellow position at the LSE's Department of Media and Communication. She specializes in clinical psychology, Jungian psychology, and career counseling, with a focus on digital technologies' psychological impacts. Her research explores video games, online therapy, mental health in social media, and Japanese/Chinese/Korean pop culture in Brazil.

Education:

• PhD in Clinical Psychology (PUC-SP, 2013)
• Masters in Social Sciences (PUC-SP, 2003)
• Bachelor's in Psychology (PUC-SP, 1997)

Research Interests: Dr. Fortim investigates digital game addiction, gender dynamics in gaming, Brazilian game industry trends, online psychotherapy efficacy, and mental health implications of social media use. She also examines how manga, anime, and pop culture influence psychological well-being.

Key Contributions: She coordinates the Janus Lab (Psychology & ICT Studies), co-founded Homo Ludens Innovation, and leads the Institute Criança em Jogo. Her work bridges clinical psychology with digital culture, producing reports like the Brazil: Games Industry Report 2022 and books on esports psychology and online therapy practices.

Labs & Initiatives: The Janus Lab explores technology's role in mental health and digital communication. She actively collaborates with institutions like CGI.br to study ICT's societal impacts, publishing influential surveys on Brazilian internet usage and youth behavior.