Isabelle Garnier

Isabelle Garnier is a Lecturer in the Marketing Department at Laval University's Faculty of Business Administration. She is currently pursuing a Ph.D. in Marketing at the School of Management Sciences (ESG-UQAM), building on her prior education: an MBA from Laval University and a Master of Science in Financial Sciences from the University Institute of Financial Sciences of Nancy 2.

Her research explores critical shifts in modern business environments, with emphasis on:

• Relationship marketing and customer loyalty frameworks
• Retail strategy amid digital disruption
• Digital transformation impacts on consumer behavior and business models

Her publications include two French adaptations of foundational marketing textbooks (2011, 2015) analyzing consumer behavior and global strategy, alongside pedagogical case studies for business competitions (2016) examining retail and financial services sectors.