
معرفی
Prof. Isabell M. Welpe holds the Chair for Strategy and Organization at the Technical University of Munich (TUM). She specializes in digital transformation, business model innovation, and the impact of digital technologies on organizations. Her academic journey includes studies at LMU Munich, MIT, and an MSc from the London School of Economics. As a research fellow at University College London, she contributes to interdisciplinary research.
Her teaching focuses on strategy, digital transformation, leadership, and organizational design. Key research highlights include work on blockchain's disruptive potential in media, education, and industries, as well as employer branding and ethical leadership. Notable awards include the VHB Best Practice Paper Award (2010) and multiple Best Paper distinctions at NeuroPsychoEconomics Conferences.
Her team includes senior researchers like Dr. Hartwig Rüll and Dr. Tanja Schwarzmüller, reflecting a collaborative environment. Research spans innovation, organizational behavior, and leadership, with outputs in top journals like Journal of Applied Psychology and MIT Sloan Management Review.




