معرفی
Isabel Luna serves as an invited professor of E-Commerce at the Post-Graduate Digital Marketing Course within ISCTE Executive Education, part of ISCTE Business School at ISCTE - Lisbon University Institute. Concurrently, she holds the executive position of Head of Value Added Services at Santander Portugal, leveraging extensive industry experience across telecommunications and financial sectors.
Her academic credentials include:
- Bachelor's degree in Corporate Communication
- Post-Graduate Degree in New Media and Multimedia Management at ISEG
- Masters Degree in Digital Marketing at ISCTE Executive Education
Her professional expertise centers on Digital Marketing and E-Commerce, with complementary specializations in Corporate Communication and New Media technologies. This interdisciplinary focus stems from leadership roles at Portugal Telecom (as communication project manager for SAPO and other group companies) and Odisseias (as Head of Marketing, Retail, E-Commerce, and Corporate Sales), now augmented by her current banking sector responsibilities at Santander.
As a member of the IDC CMO Advisory Board, she contributes strategic insights to marketing leadership discussions. No information is available regarding student advising, research grants, laboratory affiliations, or scientific awards.
