Inês Vazão Miguel

Inês Vazão Miguel is a Researcher at the Research Centre for Communication and Culture (CECC) and an invited professor at Iscte's marketing department. She holds a Ph.D. in Communication Sciences from Universidade Católica Portuguesa (2022), a Master in Management from NOVA SBE, and a degree in Management from Iscte. Her research focuses on marketing, communications, sustainability, and organizational communication dynamics in education systems, particularly during crises like the pandemic. She has supervised multiple theses and actively collaborates internationally.

Education:

• Ph.D.: "Desafios da Comunicação Organizacional em Organizações Educativas durante a fase de Pandemia" (Universidade Católica Portuguesa, 2022)
• Master's: "Can humour in advertising make healthy food more appealing to children?" (Iscte, 2015)
• Undergraduate: Management at Iscte

Research Interests: Her work explores digital communication transformation in educational organizations, pandemic challenges, sustainability in marketing, and humor's role in health advertising. She emphasizes practical applications through partnerships and real-world projects.

Recent Research Trends: Her 2022–2024 publications examine pandemic-driven communication shifts in educational institutions, leveraging case studies to analyze organizational resilience. Earlier work (2015) investigated behavioral marketing strategies in health food promotion.

Advising & Activities:

• Supervised projects include Honduran coffee market analysis and digital marketing strategies for "Latte"
• Member of the Professional Women's Network (board member) and NOVA University Lisbon association