Alexandre Duarte

Alexandre Duarte holds positions as Invited Assistant Professor at Universidade CATÓLICA Portuguesa (UCP) and Professor at Universidade NOVA de Lisboa. He coordinates UCP's Post-Graduate Courses in Advertising & Creativity and Service Design, and is an integrated researcher at ICNOVA. His career includes roles as Senior Creative Copywriter at global agencies like TBWA and Saatchi & Saatchi, and CEO of Restart (2013–2016), an arts and creativity institute.

• Education: PhD in Communication Sciences (University of Minho), Master in Communication & Image, and Bachelor in Marketing & Advertising (IADE).

Research focuses on consumer behavior, digital marketing, influencer dynamics, and brand activism. Key interests include post-pandemic marketing strategies, social media engagement, and workplace digital wellbeing. His work bridges academic and industry insights through real-world case studies.

His articles explore topics like storytelling in tourism advertising, Gen Z authenticity in influencer marketing, and real-time marketing agility. Despite no explicitly listed awards, his extensive advisory roles (e.g., EDCOM Research Committee) highlight peer recognition.

Advising: Supervised 27 works at UCP. Grants and collaborations involve cross-border research on topics like hybrid work environments and consumer behavior shifts.

Labs/Teams: Coordinates academic programs at UCP and contributes to ICNOVA's research initiatives.