Ingunn Elvekrok

Ingunn Elvekrok serves as Professor and Head of the Department of Marketing at Kristiania University College's School of Communication, Leadership and Marketing, overseeing academic and administrative functions within this specialized business unit.

Her research focuses on four interconnected domains: Innovation processes, organizational Change Management, Network Management specifically within Small and Medium-Sized Enterprises (SMEs), and the Experience Economy framework. These areas collectively address contemporary business challenges in dynamic market environments, with particular emphasis on SME operational strategies and experiential value creation.

While the available text does not specify scientific awards or student supervision details, her leadership position and defined expertise areas indicate significant contributions to marketing scholarship and practical business applications, particularly in Scandinavian SME contexts where experiential commerce is increasingly vital.