Ilwoo Ju

Ilwoo Ju is an Assistant Professor at the Brian Lamb School of Communication at Purdue University. His research focuses on advertising, marketing communication, persuasion, and pro-consumer issues in digital media contexts, with a particular emphasis on health communication and marketing ethics. He teaches courses in advertising, strategic communication research, and integrated marketing communication.

His work has been published in peer-reviewed journals such as Journal of Health Communication, Health Communication, and Journal of Promotion Management. He mentors graduate students in project-based collaborations aligned with their academic and professional goals in advertising, public relations, marketing, and health communication.

• Award-winning scholar and research fellowship recipient of the American Academy of Advertising (AAA)
• Served as an Advertising Educational Foundation (AEF) Visiting Professor