معرفی
Professor Iis Tussyadiah is a leading academic in intelligent systems and tourism management, serving as Dean of Surrey Business School and Fellow of the Surrey Institute for People-Centred Artificial Intelligence (PAI). She holds a PhD in Information Systems from Tohoku University, M.Eng. from Bandung Institute of Technology, and B.Eng. in Industrial Engineering. Her research focuses on AI applications, digital nudging, and sustainable tourism, influencing global policies on climate change and data privacy. Notable roles include Head of Surrey Hospitality & Tourism Management (2021–2024) and leadership in the PriVELT Project (2018–2022), exploring privacy-aware data management in travel. She has supervised over 10 PhD students, with recent advisees focusing on AI-human teaming, GenAI in tourism marketing, and blockchain applications. Awards include Clarivate’s Highly Cited Researcher in Social Sciences. Active in industry collaboration, her work bridges technology and human-centric solutions for the services sector.
- Education:
- PhD in Information Systems – Tohoku University
- M.Eng. in Industrial Engineering & Management – Bandung Institute of Technology
- B.Eng. – Not explicitly stated but implied in qualifications
- Key Projects:
- PriVELT Project: EPSRC-funded research on privacy in travel data (2018–2022)
- Leadership in digital tourism labs and innovation groups
- Research Themes:
- AI-driven behavioral change
- Immersive technologies in tourism
- Blockchain in sharing economy
- Climate change mitigation strategies
- Awards:
- 2024 Award (specific details unspecified)
- Advising & Grants:
- Supervised 7+ PhD students with topics ranging from GenAI to blockchain
- Secured £1.4m EPSRC funding for PriVELT
- Media Engagement:
- Featured in BBC Insights, Skift, and Hospitality Net for AI and automation insights
