معرفی
Ian Whitten is a Teaching Fellow (mapped to Lecturer) at the University of Greenwich's Faculty of Business, School of Management and Marketing. With an MA Marketing (Distinction) from Greenwich, he joined the university in 2006 after 20 years in industry with companies including Konica, Philips Electronics, and Honda.
He previously served as Programme Leader for the BA Marketing suite, achieving top National Student Survey satisfaction ratings. His teaching spans advertising, research methods, business strategy, and digital marketing across undergraduate and postgraduate levels. An advocate of online teaching methodologies, he has successfully coached student teams to win the Institute of Data and Marketing's National Student Competition multiple times.
Whitten co-authored 'Principles of Direct and Database Marketing' and serves as Visiting Professor at Grenoble Ecole de Management.
