
معرفی
Ian Webster is an Assistant Professor at Coventry University's CBL School of Management. He teaches Strategic Marketing, Strategic Management, and Marketing and Sponsorship modules at undergraduate and postgraduate levels. He supervises PhD candidates and serves as a KTP Assessor.
His research focuses on sport and event marketing, with industry partnerships including Wasps RFC, Rugby Football League, and England Cricket Board. Additional roles include visiting lectureships at University of Applied Sciences (Amsterdam) and AMOS Sport Business School (Paris), and external examiner positions at Cardiff Metropolitan University.
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