Iain MacRury

Professor Iain MacRury is a Professor in Communications, Media and Culture at the University of Stirling with extensive involvement in media policy and regulation research. He currently serves as Deputy Chair of the General University Research Ethics Panel (GUEP) and Deputy Chair of the University Research Environment Group (REG) at the University of Stirling. His external roles include being appointed as External Examiner for Media Programmes at the University of Leeds (2028) and membership on Ofcom's Research, Evidence and Evaluation Working Group.

His research focuses on:

• Media policy and regulation frameworks
• Branded content governance across international contexts
• Ethical considerations in contemporary media environments
• Cultural implications of promotional industries
• Comparative media systems analysis

Professor MacRury leads the Branded Content Governance Project, an ESRC/AHRC joint-supported initiative conducting international comparative analysis of governance arrangements regarding media policy and institutional regulation of branded content in promotional industries across Europe and other global sites. His scholarly output demonstrates consistent engagement with the evolving relationship between commercial interests, media content, and regulatory frameworks.

His work shows particular attention to transparency issues in digital media environments and the challenges of regulating emerging advertising formats across different national contexts. The trajectory of his recent publications indicates growing interest in the global dimensions of media regulation and the adaptation of regulatory frameworks to technological change.

Professor MacRury actively contributes to university governance through his ethics and research environment leadership roles, demonstrating commitment to research integrity and academic standards within his institution.