معرفی
Dr. Hyun-Woo Lee is an Associate Professor in the Department of Kinesiology and Sport Management at Texas A&M University. He holds a Ph.D. in Sport Management from Florida State University (2014) with a focus on Measurement and Statistics. His research integrates psychometric and physiological methods to study human emotion, sport experience, and fan behavior. Lee's lab uses EEG and eye-tracking technology to analyze spectator engagement and enhance societal/economic outcomes through sport.
Education:
- Ph.D. in Sport Management, Florida State University (2014)
- M.S. in Sports & Leisure Studies, Yonsei University (2010)
- B.S. in Sports & Leisure Studies, Yonsei University (2008)
Research interests span neurophysiological assessment of fan emotions, sport tourism, virtual reality applications in sport marketing, and the psychological well-being of athletes and sport employees. His work appears in top journals like Journal of Sport Management and Sport Marketing Quarterly.
Lee's former doctoral advisees include Kun Chang (2024), Jun-Phil Uhm (2023), and others. He teaches courses in sport finance, marketing, and research methodologies.
His lab emphasizes interdisciplinary innovation, combining neuroscience with sport management to address modern challenges like fan engagement in digital environments and mental health in sport.
