معرفی
Hoori Rafieian is an Assistant Professor of Marketing at Fordham University's Gabelli School of Business. Her research examines consumer psychology, focusing on biases, choices, predictions, and judgments in decision-making contexts.
Rafieian investigates how self-regulatory goals influence variety-seeking behavior, the role of effort in goal progress perceptions, and how consumers respond to corporate political activism. Her work spans tipping behavior, service systems communication, and political orientation's impact on health attitudes.
Recent publications explore vaccination attitudes moderated by power distance beliefs and strategies for cultivating effective service systems. Her research integrates behavioral psychology with marketing applications in diverse consumer contexts.
