معرفی
Hongmei Shen is Professor and Area Head of Public Relations in the School of Journalism and Media Studies at San Diego State University. Her research advances relational theories in organizational communication, with emphases on employee engagement, crisis management, and cross-cultural public relations. Recent publications explore disengagement in Chinese workforces, dialogic crisis strategies, and stakeholder-centered measurement tools.
Her scholarly agenda integrates organizational behavior with communication theory, examining authenticity in workplace relationships and cultural dimensions of information processing. Shen's work regularly appears in leading public relations and organizational communication journals, addressing contemporary challenges like pandemic communication and crisis ethics.
She developed pedagogical frameworks for strategic thinking (DASA model) and contributed to international curriculum standards through the CPRE Study. Her case studies provide actionable insights for internal communication optimization and alumni engagement.
