Hong Zhang

Hong Zhang is a Research Associate at Leuphana University of Lüneburg, affiliated with the Department of Social and Political Psychology and the Negotiation Research Group (NRG). She holds a postdoctoral position within the Professorship for Social-, Organizational and Political Psychology, specializing in empirical negotiation research.

Education:

• Bachelor of Arts in Business Administration and French Literature, Wuhan University (China)
• Master of Science in Management, ESC Rouen Business School (France)
• Ph.D. in Management and Marketing, Free University of Berlin

Research focuses on cognitive processes (e.g., mental accounting, mindsets) and emotions (e.g., envy) in negotiation contexts, including buyer-seller and resource-allocation scenarios. Her work bridges theory and practice, with applications in ecological, economic, and societal domains. She collaborates with institutions like Siemens and Poznań University of Economics and Business for corporate training.

Teaching includes courses on empirical research methods and negotiation, alongside workshop leadership on nonlinear methods and Bayesian inference in the social sciences.

Labs/Teams: Core member of the Negotiation Research Group (NRG) and affiliated with the Institute of Sustainability Psychology (ISP).