معرفی
Hong Woo is an Associate Professor and Faculty Director of Partnerships and International at Middlesex University's Faculty of Business and Law. He previously served as Head of Department and actively engages with UK and international universities to promote global education access through transnational education (TNE) and fostering a global learning community. His research focuses on gender and work dynamics, cross-cultural management practices, and operational strategies in Chinese enterprises. He teaches Business Simulation and Experiential Learning, emphasizing hands-on learning methodologies.
Woo's research explores gender equality in China's corporate environment, ERP implementation challenges in family-owned enterprises, and organizational structures in project-driven companies. His work bridges Eastern and Western business practices, particularly in negotiation dynamics and cross-cultural management. He has contributed significantly to understanding the interplay between cultural factors and business processes in China.
His publications span over two decades, addressing topics from supply chain optimization to quality management strategies. While no specific awards are mentioned, his extensive academic output reflects sustained contributions to management and organizational studies. His current role as Director of Partnerships underscores his commitment to institutional collaboration and expanding educational opportunities globally.
