Holly Farrar

Holly Farrar is a Lecturer at Norwich University of the Arts (NUA), where she teaches full-time on the BA (Hons) Fashion Communication and Promotion and BA (Hons) Fashion Marketing and Business courses. She joined NUA in 2017 as an hourly-paid lecturer and transitioned to full-time in subsequent years. Her academic role is underpinned by over a decade of industry experience in design, creative consultancy, and brand strategy.

• Education: BA (Hons) Fashion Communication and Promotion from Northumbria University (2010, First Class Honours).

Her teaching focuses on building student confidence and creativity, preparing them for industry roles as innovators. Her research interests include brand management, trend forecasting, and customer experience design. She contributes to the fashion industry through creative consultancy, advising brands and agencies on market insights and strategic direction.

Holly holds the Associate Fellow of the Higher Education Academy (2019) for her academic contributions. While no specific grants or labs are mentioned, her practice emphasizes nurturing the next generation of creatives to drive positive change in the fashion industry.