معرفی
Holger Wochenle has been Teaching Professor (Lehrkraft für besondere Aufgaben) at the Romance Seminar of Johannes Gutenberg University Mainz since October 2020. He previously taught at Vienna University of Economics and Business, University of Vienna, University of Jena, Erfurt, Rostock and other institutions. His work spans French, Italian and Romanian linguistics with special attention to applied linguistics, onomastics, language teaching research and business communication.
Education
- Studies in Romance Studies (French, Italian, Romanian, Portuguese) and Slavistics at Erlangen-Nuremberg, Poitiers, Vienna and Trieste.
- Diploma thesis (1997, University of Vienna) on minority language policy in France and Romania.
- Doctoral dissertation (2003, University of Vienna) on language evaluation tendencies in French and Romanian.
Research Interests
Dr Wochenle’s core areas are applied linguistics (especially lay linguistics and language awareness), onomastics (product names, exonyms, brand naming), morphology (derivation and word creation from proper names), language teaching methodology (error assessment, contrastive linguistics), business language, and Romanian linguistics.
His publications reveal a diachronic and contrastive orientation: from 19th-century Romanian constitutional vocabulary to present-day hotel names, banking brands and fast-food product labels. A recurring theme is the perception and evaluation of language by lay native speakers, especially in business contexts.
Scientific Awards & Fellowships
No specific awards are listed in the provided material.
Student Supervision & Grants
Since 2020 he has supervised 26 BA and MA theses at JGU Mainz on topics ranging from gender marking in French to intercultural film-title adaptation and pharmaceutical naming. He also led BA seminars at the University of Vienna (2018–2022) and doctoral workshops at WU Vienna. Funding details are not specified, but his numerous Erasmus lectureships and conference invitations indicate sustained third-party support.
Labs, Teams & Future Works
He currently teaches foundational linguistics courses (phonetics, diachrony, error analysis) and advanced seminars in onomastics. Planned handbook chapters on Romanian onomastics and popular linguistics are in preparation, and he continues to organise conference panels on business naming and multilingualism in Europe.




