Antje Lobin

Antje Lobin is a Professor of Italian and French Linguistics at Johannes Gutenberg University Mainz, where she has held a full professorship since October 2015. She serves as Head of the Dijon office and has held significant administrative roles including Managing Director of the Romance Seminar (2022-2023) and Deputy Managing Director (2023-2024). Her academic career includes previous positions at Justus-Liebig-Universität Gießen where she completed her habilitation in Romance Linguistics in 2015.

Her educational background includes a Diplom-Romanistin (BWL) degree from Justus-Liebig-Universität Gießen, with study periods at Université de Bourgogne in Dijon and Università La Sapienza in Rome. She completed her dissertation on 'Markennamen im italienischen Lebensmittelmarkt' (Brand Names in the Italian Food Market) in 2005-2008.

Professor Lobin's research spans multiple interconnected fields of linguistic inquiry. Her primary focus is on onomastics (the study of names), particularly commercial naming practices, brand names, and linguistic strategies in advertising. She investigates political linguistics with attention to gender representation in media and political discourse, as evidenced by her corpus-based studies of Ursula von der Leyen's representation in Italian press. Her work on language criticism and standardization examines evolving norms from 'sprachlich korrekt' to 'politically correct' across Romance languages. She also explores media language with specific attention to local television discourse in Geneva, and language contact phenomena in multilingual contexts like Switzerland.

Her extensive publication record reveals consistent thematic threads: commercial linguistics (particularly brand naming across Romance languages), gendered language practices, and the intersection of language policy with economic contexts. The most recent publications demonstrate growing interest in medical multilingualism (particularly in Ticino) and the linguistic dimensions of disinformation ('fake news').

• Scientific Advisory Board member for multiple journals including 'Italienisch. Zeitschrift für italienische Sprache und Kultur' and 'Beiträge zur Namenforschung'
• Member of Deutsche Gesellschaft für Namenforschung e.V. and International Council of Onomastic Sciences
• Mentor in Mentoring Hessen program (ProAcademia line)
• Active participant in German-Italian academic cooperation through Villa Vigoni initiatives

Professor Lobin has supervised over 50 master's and bachelor's theses since 2016, with student research focusing on advertising language, gender linguistics, language contact phenomena, and onomastics. She regularly organizes academic conferences including the 'Names in the Economy' series and has served on numerous examination and faculty committees. Her collaborative work extends to international research networks focusing on applied linguistics in business contexts.

She leads research teams investigating advertising language from multidisciplinary perspectives, with recent projects examining linguistic landscape in Luxembourg, gender representation in job advertisements, and multilingual communication in medical contexts. Her work often bridges theoretical linguistics with practical applications in business, media, and public policy contexts.