معرفی
Dr. Hina Khan is an Associate Professor of Marketing and Director of International Teaching Partnership Engagement at Lancaster University's Management School, Department of Marketing. She holds advanced qualifications including a PhD, MBA, Postgraduate Diploma, B.Com, PCAPL, and FHEA accreditation. Her research focuses on strategic marketing, consumer behavior, AI advancements, and emerging markets, with notable contributions to SME development and globalization challenges. Dr. Khan actively serves on editorial boards and reviews for international journals/conferences.
Education qualifications include:
- PhD in Marketing
- MBA
- Postgraduate Diploma
- Bachelor of Commerce
- PCAPL (Professional Certificate in Academic Practice in Learning)
- FHEA (Fellow of the Higher Education Academy)
Research interests span:
- AI-driven marketing strategies
- Rebranding in global contexts
- Country of origin effects on consumer decisions
- Elite consumer behavior analysis
- MNE-SME collaboration challenges
Awards include the Emerald Publishing Award of Excellence (2013) for outstanding editorial contributions, and finalist recognition in the Lloyds TSB Jewel Award (2007). She leads projects like the 2024 Sustainable Cities initiative, exploring green skills and education.
Teaching and supervision involve guiding undergraduate, master’s, and doctoral students. Industry engagement includes consultancy roles and leadership in academic-industry partnerships. She has successfully managed teams and projects addressing complex business challenges, particularly in SME resilience and global strategy formulation.
Active in research groups such as the Centre for Consumption Insights, she bridges academic research with practical business solutions. Current work explores post-pandemic corporate social innovation and AI's transformative role in marketing practices.
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