معرفی
Jorge Lengler is Professor of International Marketing at Durham University Business School, serving as Associate Dean for Internationalisation. His leadership includes directing the Online MBA and FT MBA programs ranked by Financial Times. With a PhD in Business Administration, he consults for SMEs and MNEs across Latin America through institutional partnerships with SEBRAE and FIERGS.
His research examines international business strategies across three domains: 1) Export performance and market re-entry dynamics in emerging economies, 2) Cross-cultural consumer behavior in tourism/hospitality contexts, and 3) Geopolitical influences on firm internationalization. Key frameworks integrate institutional theory with marketing strategy.
Recent publications demonstrate methodological diversity combining meta-analyses (e.g., Entry Mode Choice), case studies (e.g., Brazilian market re-entry), and NLP applications. Research consistently addresses sustainability challenges in global business operations.
Awards include:
- Best Paper Awards from European International Business Academy (2021)
- Academy of International Business Best Paper (2020)
- Dean's Award for Teaching Excellence (2020)
As primary supervisor for five doctoral candidates, he mentors research on digital platform internationalization and expatriate management. Industry collaborations focus on sustainable export practices for Latin American SMEs.
