معرفی
Hester van Herk is a Full Professor of Cross-Cultural Marketing Research at Vrije Universiteit Amsterdam (VU) and an Adjunct Senior Research Fellow at the University of Western Australia. She holds a PhD in Marketing and Cross-Cultural Psychology from Tilburg University. Her academic roles include Program Director of the Bachelor of Business Administration (2010-2013) and Acting Department Chair of Marketing (2013-2015) at VU.
Education:
- PhD in Marketing and Cross-Cultural Psychology (2000), Tilburg University
- MSc in Psychology with research methodology focus, Leiden University (minors in Social/Organizational Psychology and Mathematics)
Research Interests:
- Human values' antecedents and consequences on consumer behavior in global markets
- Cross-cultural response styles in surveys
- Value change dynamics and international segmentation
- Methodological advancements in cross-cultural research
Grants & Collaborations:
- Australian Research Council (ARC) linkage grant (2015-2018) for studying age/life-stage impacts on values-consumer behavior
- Co-authored influential books on international/cross-cultural business research
- Active in editorial roles (e.g., Transportation Research Part A) and international conferences
Labs/Teams: Involved in the European Social Survey advisory role and co-creator of the Dictionary of Organizational Culture and Practices (DOCP) dataset. Leads interdisciplinary teams on value-based segmentation and cultural methodology.
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