Henry Robben

Prof. Dr. Henry Robben is a Professor of Marketing at Nyenrode Business University, where he is part of the Faculty Research Center for Marketing & Supply Chain Management. With extensive experience across multiple prestigious institutions including Erasmus University Rotterdam, Tilburg University, and Delft University of Technology, Robben has established himself as a leading expert in strategic marketing and innovation management.

Robben's research interests span strategic marketing, innovation management, and new product development. His work explores how organizations can develop purpose-driven strategies that align with customer needs while fostering innovation. He has particularly focused on organizational purpose, examining how it influences work engagement and organizational performance through mechanisms like person-organization fit and meaningfulness. His recent publications demonstrate a clear trend toward examining the intersection of marketing strategy with organizational neuroscience and purpose-driven leadership.

His scholarly contributions include publications in journals such as the International Journal of Research in Marketing, Journal of Product Innovation Management, and Frontiers in Psychology. His work bridges theoretical frameworks with practical business applications, particularly in understanding how organizational purpose functions as a unifying principle that drives engagement and performance.

Robben is co-author of several influential books including The Customer Leader (2021), Marketing Strategy and Organization (2011), and Marketing Management: The Essence (with Philip Kotler and Kevin Lane Keller). His book Visionary Marketing has significantly shaped contemporary understanding of marketing strategy.

With extensive teaching experience in (digital) marketing strategy and innovation management across degree and executive programs, Robben has influenced numerous business professionals. His international experience as a visiting professor at institutions across Europe, Africa, Asia, and North America has broadened his perspective on global marketing challenges and opportunities. He has served on the supervisory board of Foundation Total Innovation Management and provided consultancy through Robin Beheer BV, demonstrating his commitment to bridging academic research with practical business applications.