
معرفی
Henk Aarts is a full Professor of Psychology at Utrecht University, leading the Social cognition and goal-directed behavior department within the School of Social and Behavioural Sciences. He holds a PhD from Nijmegen University and has held academic roles at Eindhoven University of Technology and Leiden University before joining Utrecht in 2006.
- Affiliations: Member of GOALLAB, AI Labs, Applied Data Science, Institutions for Open Societies (IOS), and Human-centered Artificial Intelligence initiatives.
Research focuses on goals and motivation, habit formation, autonomy, and human-agent interactions. Key areas include social cognition, goal pursuit mechanisms, and the psychological basis of self-agency.
Publications span topics like ideomotor effects, Pavlovian-to-instrumental transfer, and pandemic behavior. Notable collaborations include the European Network Agency processing program and advisory roles with the Dutch Ministry of Security and Justice.
Supervised PhD students include Mike Keesman, Merel Prikken, Kevin Qin, and Dan Sunday. Active in editorial roles for journals like Journal of Personality and Social Psychology and Social Cognition.
Labs and teams: GOALLAB (Goal-Directed Action and Autonomy Lab), coordinating interdisciplinary projects on autonomy in technology and social transitions.

