Helen O'Sullivan

Dr. Helen O'Sullivan is Deputy Head of the Department of Marketing, Strategy and Innovation at Bournemouth University Business School. With 20 years in Higher Education, she holds senior leadership roles including Head of Education and Interim Head of multiple departments. Her research focuses on branding in higher education, consumer psychology, and social marketing to drive positive societal outcomes. She is a Chartered Marketer and Senior Fellow of the Higher Education Academy.

Educationally, she earned a PhD in Higher Education Branding (Bournemouth University, 2022), an MA in Marketing Management (Southampton Solent, 2014), and a BA in English (University of Surrey, 2001). Her work aligns with UN SDGs like Quality Education and Gender Equality.

Recent research explores branding strategies for universities, technology-enhanced learning impacts, and cultural aspects of education marketing. Her articles analyze topics from soft power through sporting events to post-pandemic education challenges. Awards include the Excellence in Sustainable Teaching (2019) and Best Paper in HE Marketing (2016). She supervises PhD students and serves as external examiner for Coventry, Kingston, and other universities.