معرفی
Barbara Waters is a Senior Lecturer in Fashion Business and Programme Director for Fashion Business & Technology Undergraduate Studies at the University of Manchester's Department of Materials. She holds a part-time PhD (2014–2021) on fashion brand names in British chick lit and is an external examiner for multiple UK and international fashion business programs. Her research focuses on fashion branding, product placement in literature, and pedagogical innovations in higher education.
Education:
- PhD in A Novel Form of Product Placement? The Use of Fashion Brand Names in British Chick Lit., University of Huddersfield (2021)
- MSc in Marketing, University of Salford (1992)
- Bachelor of Arts in Textile Marketing, University of Huddersfield (1988)
Research Interests: Barbara’s work bridges fashion marketing and popular culture, particularly analyzing how fashion brands are portrayed in women’s contemporary fiction. She also explores flexible learning strategies, student belonging, and group work dynamics in higher education. Her recent projects address sustainable education practices aligned with UN SDGs.
Awards & Memberships:
- Senior Fellow of the Higher Education Academy
- Fellow of the Chartered Institute of Marketing (Chartered Marketer)
- Fellow of the Textile Institute (Chair of Membership Committee)
- Director of ASBCI and Chair of the Student Committee
Advisory Roles: Barbara has served as an external examiner for numerous fashion and textile programs across UK universities, including Coventry University (2024–2028) and the University of the Arts London (2019–2023). She mentors junior academics and actively contributes to teaching conferences.
Labs & Teams: While no specific lab is mentioned, her work intersects with textile engineering and fashion business teams at the University of Manchester.
