معرفی
Emmanuella Ejime is a Lecturer in Digital Marketing Communications at the Department of Communication and Journalism, Bournemouth University Business School. She holds a PhD in Digital Marketing, Psychology, and Insurance (2024), an MBA in Global Business (2016), and advanced degrees in Law and International Commercial Law. Her academic career spans teaching roles at Coventry University London, University of West London, and Bournemouth University.
- Specializes in Digital Marketing Communications
- Research focuses on Psychological Distance and Consumer Behavior
Research Interests: Ejime investigates how psychological distance impacts consumer trust in complex multichannel services, particularly in motor insurance. Her interdisciplinary work bridges digital marketing, consumer psychology, and insurance dynamics across the UK and Nigeria. Current projects explore behavioral intention in digital service encounters and cross-cultural differences in consumer decision-making.
Scientific Awards:
- Fellow of the Higher Education Academy (2020)
- Chartered Management and Business Educator (2021)
Teaching & Outreach: She has taught modules including International Marketing Management, Strategic Management, and Equality/Diversity in Organizations. Ejime led employability workshops at the University of Lagos and served as a hackathon reviewer for Kingston University. Her educational philosophy emphasizes practical skill development and curricular innovation.
