معرفی
Dr. Helen Cai is a Senior Lecturer in International Business and Circular Economy at Middlesex University Business School, where she serves as Programme Leader for the BA International Business Administration and BA Business Management (Top-Up). She also leads the Doctor of Business Administration (DBA) programme delivered in China through a partnership with United Business Institutions (UBI). Additionally, she holds a Full Visiting Professorship at Jiaxing University, China.
Her academic leadership extends to editorial roles as Senior Editor of Cogent Business and Management and member of the editorial board of the Journal of World Business. She is Vice President of Marketing for the International Case Study Research Association (ICRA).
Dr. Cai’s research focuses on international business, sustainability, green innovation, and corporate environmental governance. She employs advanced methodologies such as fuzzy-set qualitative comparative analysis (fsQCA), econometrics, and scientometric analysis. Her work addresses critical issues including green supply chains, carbon emissions, foreign direct investment, and institutional influences on innovation.
The 15 most recent publications highlight a strong trend toward environmental sustainability, circular economy, and data-driven policy analysis. Her recent work spans blockchain in green supply chains, AI in rehabilitation, carbon governance, land use, and migration policy, demonstrating interdisciplinary breadth and policy relevance.
- Bronze award, The First National Collegiate Olympiad Mathematical Mirror Competition (2022)
- Honourable Mention, Interdisciplinary Contest in Modelling (2022)
- First Prize, Asia and Pacific Mathematical Contest in Modelling (2021)
- Third Prize, THE International Case Competition (2021)
Dr. Cai has extensive supervisory experience, currently guiding multiple PhD candidates and having chaired over 30 DBA viva panels. She has supervised over 60 BA, 150 MSc, and 75 MBA dissertations. She has participated in 72 PhD/DBA committees in roles including external examiner, internal examiner, and panel chair. Her grants and funding are not explicitly mentioned, but her research output and editorial roles suggest sustained scholarly engagement.
She leads research teams focused on circular economy and international business, and her future work is likely to expand into AI-driven sustainability analytics, cross-border green innovation, and climate governance. Her prior industry experience as a Senior Economist at China’s Central Bank enriches her applied research perspective.
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