Heiko Auerbach

Prof. Dr. Heiko Auerbach is a Professor for Entrepreneurship, Marketing, and Sales at the Faculty of Business Studies, Stralsund University of Applied Sciences. With an academic career spanning since 1996, he focuses on bridging theoretical knowledge with practical applications, particularly in medium-sized enterprises (SMEs), digitalization, and customer-centric business models.

• Teaching Focus: Entrepreneurship, Marketing, Sales, Customer Management, Digitalization, Service Culture
• Research Areas: Action-oriented knowledge transfer, product launches, market development, innovative marketing concepts
• Transfer Activities: Collaborations with regional stakeholders in insurance, energy, tourism, chemical industry, and SMEs
• Contact: Tel: +49 3831 45 6634 | Room 209, Building 21

His work emphasizes analytical planning, creative design, and collaborative implementation, fostering short lines of communication between academia and industry. Outside academia, he enjoys skiing and mountain biking.