Heather E. Philip

Dr. Heather E. Philip is a Clinical Associate Professor in the Department of Marketing within the College of Business at the University of Texas at Arlington. She holds a PhD in Marketing from the University of Canterbury, New Zealand, and teaches undergraduate courses in consumer behavior, digital marketing, social media marketing, and business communication. Her academic work bridges marketing theory and innovative pedagogy, with a focus on transformative consumer research and digital engagement.

Her research interests include collaborative consumption, sustainability, gamification, motivation, and mixed-methods methodology. She explores how digital platforms enable new forms of consumer engagement and sustainable materialism, particularly through peer-to-peer sharing and swapping. Her educational scholarship emphasizes AI integration, active learning, and gamified instruction.

The recent publications and presentations reflect a strong trajectory in both consumer behavior and educational innovation. Her work spans from foundational studies on collaborative consumption to cutting-edge explorations of AI in the classroom. Themes include sustainability in digital marketplaces, student engagement through gamification, and the ethical integration of generative AI in business education.

• Faculty Service Award - Non-Tenure Track - 2023-2024, The University of Texas at Arlington, College of Business
• Outstanding Assessment Practitioner, The University of Texas at Arlington
• Distinguished Clinical Faculty Publication Award, University of Texas at Arlington

Dr. Philip advises undergraduate students, including Ethan Wood, in independent studies focused on modern communication and trust. She is actively involved in curriculum development, peer review of teaching, and institutional service, particularly in assurance of learning and AI integration. She has no listed research grants in the provided text, but her leadership in microcredential development and digital marketing certification indicates strong professional engagement. She is not associated with any named research lab or team, but collaborates through the College of Business and professional networks.